Located in Beirut, JEM is a commercial representations company  intervening mainly in the wine sector but also in various production sectors. Directed by Maya Trad and Joelle Gédéon, JEM is entirely dedicated to its producers and represents more than twenty European companies in the wine, brewery, beverage and spirits sectors.

Our mission is to be always present with the existing producers or to accompany the newcomers in the implementation of their projects.
Established on the Lebanese market since 1995, we are also present
in Egypt, Jordan and Syria.

With the collaboration of our partners and experts, we can help you at first to study the feasibility of your project, and then to realize it.

Our story

Renamed JEM (Joelle & Maya) in 2013, after having been Gédéon & Trad, this company owes its existence to Salim Gédéon who founded it in 1995.

Encouraged and advised by the actors of the wine world, he was able to set up a network that boosted and anchored the links between Lebanon and European companies to ensure safe and qualitative commercial exchanges.

Left too soon in 2005, Salim entrusted the succession of his activity to Maya Trad and Joelle Gédéon. 

Our flexibility allows us to adapt to the way each producer wants to operate. We can act as a relay or as a buyer, depending on the case, just as we store some consumable products in our warehouse, in order to deal with emergencies.